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In 2018 Mikael embarked on a new project founding and developing a wholesale manufacturing contemporary menswear clothing line, FIELDS. The line showcases southern Africa's talent to produce world class product made from natural fibres.
Mikael is also leading innovation and experience at ARC.
Previously, he spent 5 years as a Co-founder and COO of South Africa's biggest online clothing retailer, Superbalist.com, a subsidiary of Takealot.com. Prior to Superbalist he was as a senior manager for the Marriott Hotel group. He holds an MBA from Tel Aviv University.