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In 2018 Mikael embarked on a new project founding and developing a wholesale manufacturing contemporary menswear clothing line, FIELDS. The line showcases southern Africa's talent to produce world class product made from natural fibres.
Previously, he spent 5 years as founding partner and COO of South Africa's biggest online clothing retailer, Superbalist.com, a subsidiary of Takealot.com. Prior to Superbalist he was as a senior manager for the Marriott Hotel group. He holds an MBA from Tel Aviv University.